Frequently Asked Questions
Email marketing is the practice of sending targeted emails to a specific audience to promote products, services, or offers. It can benefit your business by allowing you to nurture leads, engage customers, drive conversions, and build long-term relationships with your audience.
There are various types of emails you can send as part of your email marketing strategy, including promotional emails, newsletters, product updates, welcome emails, transactional emails, and more. The type of email you send depends on your goals, target audience, and the stage of the customer journey.
We use a variety of strategies to build an email list for email marketing campaigns, including website opt-in forms, lead magnets, gated content, social media promotions, and offline events. We also ensure compliance with applicable regulations, such as GDPR and CAN-SPAM, to protect subscribers' privacy and ensure legal compliance.
We measure the success of email marketing campaigns using a range of metrics, including open rate, click-through rate (CTR), conversion rate, unsubscribe rate, and revenue generated. By analyzing these metrics, we can assess the performance of your campaigns, identify areas for improvement, and optimize future campaigns for better results.